fbpx

The making of a tennis icon.

A bag fit for the King of Clay.

Rafa Nadal’s main sponsor, Kia, wanted an exclusive limited-edition bag to celebrate the incredible achievements of the Rafa Nadal Foundation. So they asked M&C Saatchi to oversee its design – and to cut a long story short, the ball landed in our court!

Together we created a limited run of 100 unique, leather and canvas bags based on Rafa’s traditional Babolat one. But what made these bags truly special is they were adorned with stunning drawings from the kids at the Rafa Nadal Foundation.

The making of a tennis icon.

A bag fit for the King of Clay.

Rafa Nadal’s main sponsor, Kia, wanted an exclusive limited-edition bag to celebrate the incredible achievements of the Rafa Nadal Foundation. So they asked M&C Saatchi to oversee its design – and to cut a long story short, the ball landed in our court!

Together we created a limited run of 100 unique, leather and canvas bags based on Rafa’s traditional Babolat one. But what made these bags truly special is they were adorned with stunning drawings from the kids at the Rafa Nadal Foundation.

Serving up an Ace.

As M&C Saatchi demanded the highest environmental standards, organic canvas, coupled with sustainably-sourced Italian leather were chosen for the principal components.

In collaboration with Babolat, we decided to incorporate the students’ drawings by printing them onto the leather, while embroidering white court-markings and coloured Hawkeye-inspired, ball path-lines into the canvas. 

We thought this was a really striking combination. And obviously Kia agreed, because once they saw the prototype, they doubled their order from 50 to 100 bags!

Another win for Rafa.

With over 600,000 views on Rafas Instagram page (the highest volume of any video on it) and a variety of superb editorials raising awareness, the marketing activity has excelled all expectations.

Each bag has 67 individual components,1 meter of Italian leather, 1.75 metres of organic canvas, 3.4 metres of zippers and is ethically manufactured, hand-crafted and finished in-house at our European workshop.

X